Published - 25 February 2019
Statement on ASA decision
“We strongly disagree with the findings of the ASA on this issue. Leaseholders have always been, and still are, homeowners. This view is supported by government, whose website has a section on affordable home ownership schemes – including advice on how to buy through shared ownership.
“As the pioneers of shared ownership in 1980, we are incredibly proud that it has given so many residents and families the chance to get on the housing ladder.
“The advert itself consisted of a direct quote from one of our shared owners, explaining that she was happy to own her two bedroom apartment while paying less a month than friends who were living in flat-shares.
“That advert was one part of a wider initial campaign to raise awareness of who Notting Hill Genesis sales are and what we do, but the campaign had already moved on to the next phase prior to us being contacted by the ASA.”
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